Food Ordering and Mobile App Software Development in Finland
Introduction
The ever-growing demand for online services has led to the acceleration of digital transformation in Finland across multiple sectors, ranging from transportation to hospitality, and the food ordering and delivery market is no exception, experiencing rapid growth in recent years. With a shifting consumer trend towards online services, businesses had to adapt and cater to changing consumer needs of preferring to order food, groceries, and other essentials through mobile applications.
Existing popular players in the space include Wolt, Foodora euro, and Uber Eats in Finland, and so, new companies and startups have entered the market to offer a variety of innovative solutions for restaurants, customers, or delivery partners. The software development companies that build food ordering apps today are highly coveted, providing businesses with their own ordering platforms that help them manage orders, deliveries and customer experience.
For more details on the significance of mobile app development for food ordering, recent trends in the sector, challenges faced by the industry, and opportunities for businesses entering this space, read on.
Why Food Ordering Apps Are in Demand in Finland
The demand for food ordering apps in Finland has increased over the last few years due to some factors:
Changing Consumer Behavior
Even more consumers are ordering food online rather than dining out. Whether you are part of the trend of sedentary life during the COVID-19 pandemic, the fact that you have a food delivery at home adds a lot to the hustle and bustle of life. The trend is only going to continue as people become more comfortable with digital services.
Increasing prevalence of contactless & cashless transactions
As digital payment solutions like MobilePay, Apple Pay, and Google Pay have become increasingly common, customers are choosing to use secure, contactless payment instead of cash. These payment methods are integrated into food ordering apps to ensure quicker and safer transactions.
Order Tracking in Real-Time & Automation of Deliveries
The new demand for real-time digital order tracking, which let customers see where their food is and when it will arrive, was born. AI-assisted route optimization, for example, is one of the delivery automation tools you can use to boost delivery efficiency.
Restaurant Digitalization
Some restaurants are working to create their own food ordering platform as a way to free themselves from paying huge commissions to delivery services. A dedicated mobile app enables restaurants, to:
Allow ordering without middlemen.
Better manage customer relationships.
Control delivery logistics.
Reduce operational costs.
Importance of Mobile App Development in Food Industry
Mobile App Development Companies have highly contributed to the growth of Finland’s food ordering sector. More restaurants and delivery service providers are seeking app development, and companies who specialize in building apps are completing this demand.
Important Features of Food Ordering Mobile Application
Features Which A Quality Food Ordering App Should Contain:
✅ User Interactivity – An intuitive and seamless user experience for customers, restaurant partners and delivery agents.
✅ Order Tracking in Real-Time – GPS based order tracking for customers and restaurant managers.
✅ AI-Driven Models — Order suggestions based on customer preferences and previous orders.
✅ Fleet Management & Delivery Optimization — Deliveries optimally assigned to delivery drivers, and managed efficiently
✅ Loyalty Program & Promotions — Discount codes, cash back, and rewards to improve customer retention.
✅ Payment Options – Credit/Debit card, mobile payment or online banking.
The Nationwide Network of SPED Delivery – The Future of Food Ordering in Finland
What is SPED Delivery?
SPED Delivery is a multi-service delivery platform utilized for a monthly subscription fee of 150€ per location, providing serve restaurants a dedicated ordering and delivery system.
In contrast to conventional food delivery services that charge exorbitant taxes, SPED Delivery empowers concrete ownership to restaurants prone with their own integrated branded online ordering system from SPED Ecosystem.
How SPED Delivery Works
Here’s how SPED Delivery helps restaurants:
Each restaurant gets a branded ordering website.
Orders from the restaurant website and the SPED app are processed in the same portal.
Restaurants can either use their own delivery team or select third-party delivery partners.
Delivery personnel are able to track orders, optimize routes, and receive multiple deliveries.
Merchants can monitor their financial performance, run promotions, and modify menus.
SPED Delivery has Unique Features
✔ Restaurant-Owned Delivery System – For options like Wolt and Foodora, brands are dependent on third-party couriers, SPED Delivery empowers businesses to manage their own delivery operations.
✔ Subscription Model – €150 per month per location, affordable vs high commission platforms
✔ Live Tracking & Fleet Management – Restaurant can track delivery staff live
✔ Multi-Order Management – The convenience of allowing delivery drivers to accept multiple orders for the same route.
✔ Marketing & Promotions – Restaurants can run special deals, discounts, and loyalty rewards for customers.
SPED Delivery Revenue Model
The revenue model for SPED Delivery is subscriptions and additional services:
1️⃣ Subscription Fee – €150/month per restaurant for their own ordering system and access to SPED’s network
2️⃣ Delivery Commission – A small commission is charged when restaurants utilize SPED’s third-party delivery partners.
3️⃣ Digital marketing services Restaurants can buy more branding and marketing packages.
4️⃣ Advertisement Revenue: Restaurants can also pay to be listed as premium on the SPED platform, drawing in even more customers.
Finnish Food Delivery Market Challenges & Opportunities
Challenges
🚨 Competition with Established Players – The market is dominated by platforms like Wolt, Foodora, and Uber Eats.
🚨 Customer Acquisition Costs — To build a user base you need to spend on marketing and promotions.
🚨Logistics & Delivery Optimization– Evacuation fleet management needs modern technology and infrastructure.
Opportunities
💡 Expanding in Smaller Cities – While most players target Helsinki, SPED Delivery focuses on smaller cities where restaurants want better delivery services.
💡 Bespoke Solutions for Restaurants – Providing personalized solutions for companies wanting to create their own reach.
💡 Build AI & Automation – With everything from route optimization & demand forecasting to personalized marketing machine learning can be applied.
Future of Food Ordering & Mobile App Development in Finland
Smart Recommendations & AI Ordering
An AI will transform food deliveries, predicting what customers want, optimizing delivery routes, and improving user experience.
Creating Sustainable & Eco-Friendly Delivery Solutions
There is growing demand for sustainable delivery options. Electric bikes, zero-emission vehicles, and sustainably made packaging will be essential to the future.
Secure Payments Based on Blockchain Technology
The use of blockchain technology can enhance security and transparency in transactions, minimizing fraud and guaranteeing secure payments.
Smart Kitchens & Robotics
Automated kitchens and AI-powered cooking solutions can enhance food processing, minimize wait time and maximize efficiency.
Conclusion
Finland is witnessing a burgeoning food ordering and mobile app development sector. SPED Delivery plans to be a low-cost, restaurant-first platform, and in that regards, gives restaurants more control over their delivery offerings.
With the advancements in technology, businesses with AI-based analytics, personalized solutions, and well-structured logistics will continue to dominate.
For aspiring founders and investors: You can capitalize on a growing demand for pers